A talking-head shot that just sits there loses viewers fast. Now a slow, gentle zoom can push in as your presenter speaks, adding quiet energy without a single jump cut. And when you need punch, a fast push-in gives social clips instant energy and keeps viewers watching longer.

What’s new

• Cinematic: a slow, Ken Burns style drift that adds quiet energy, great on talking heads and still images

• Punch-In: fast and punchy for social clips, and it holds attention longer

• Spotlight: keeps focus on one detail, perfect for tutorials and walkthroughs

• Custom: build your own zoom, exactly the move you want

• Zoom has its own button in a clip’s toolbar, not buried in Effects

Find it under a clip’s toolbar → Zoom → pick a style (try Cinematic for a talking-head push-in).