Mix different text styles within a single text element

The challenge
Inside a single text element — like a lower third or a split-screen caption — everything currently shares the same formatting and is centered. There's no way to combine, for example, a bold headline with a smaller line or bullet beneath it, to use different font sizes on different lines, or to color individual words to make them stand out. Because what needs to be emphasised changes with the exact wording every time, a fixed brand-kit preset doesn't solve it — users need to style the text flexibly themselves, right where they type it.

Our approach
Let's add rich text formatting inside a single text element so different parts of the text can be styled independently. Within one text box you'd be able to:

• Combine a bold headline with a smaller line or bullet underneath
• Set different font sizes for different lines
• Change the color of individual words to highlight them

Expected impact

• Emphasise exactly the words that matter, tailored to each specific message
• Build clearer, more structured captions (headline plus a supporting point) in a single element
• Keep full manual control instead of depending on a fixed preset