Switch your project's aspect ratio without recreating it

The challenge

Once a project is set to a particular aspect ratio — say 16:9 landscape — there's no easy way to turn it into a different one, like 9:16 portrait for social media. If you want your footage in another format, you effectively have to recreate the project from scratch, which is slow and error-prone. Teams repurposing the same footage across platforms (website, YouTube, Instagram, TikTok) feel this most, since they often need the exact same content in more than one format.

Our approach

Let's make it easy to switch the aspect ratio of an existing project — for example from 16:9 to 9:16 — so you can reuse the footage and content you already have instead of building a new project. The goal is a straightforward way to reformat a project (or create an alternate-format version of it) while keeping your scenes and material intact.

Expected impact

• Repurpose the same footage across landscape and portrait without recreating your project

• Publish to multiple platforms (website, YouTube, social media) much faster

• Save time and avoid the errors that come with rebuilding a project by hand